Quite legally by the way: Lego had to take defeats in several international processes and let the flood of imitations endure. The company “Best-Lock” even advertises their products with the seal “Made in Germany” and explicitly points to their packaging on “100 percent compatibility” – of course without mentioning the names Lego or Duplo. While the building blocks can be copied diligently, the Danes managed to protect their Lego figures – Best-Lock failed in court in 2015 and is not allowed to copy the “mini-figures”.
Also in Germany one finds the favorable Lego copies – in wholesale chains, supermarkets and of course in the Internet. Even on the trick with licensed products (for example, Jeep models) or film sets (such as “Stargate”) have come the imitators. In addition, there are numerous inventors who provide building instructions for their own creations in the network or sell. “Custom-made” is the name of such sets. The imagination knows no bounds – after all, Lego is constantly expanding the range of its stones.
Shopping like in the Apple Store
Lego counters with a tide on expensive, but compared to the competition usually much more complex sets. And there are now in several cities “Lego Stores” in which the kits and individual stones are sold and employees are the parents advisory to the side, while the children at craft tables houses, cars and spaceships together. The similarity with Apple stores is obvious and the idea behind it is admittedly ingenious: customer loyalty even in childhood – so that the next generation does not just buy the copy, but the original. Or was it the other way around?
Hilary Fisher Page, who founded “Kiddicraft” in Great Britain in 1932, is the true father of the pimples. Lego copied Pages Stone – which was legal, because the patent Kiddicraft acquired only for the United Kingdom. After Dan’s death, the Danes bought the patent.
“The Danes are just pirates,” says a representative of the company “Q Bricks” and grins. Q Bricks look a lot like Lego bricks and are cheaper, but are more commonly used for architectural models.
For the plastic pirates from Billund have long been paid back with the same coin: Q Bricks from Italy is not the only company that makes Lego compatible toys. Sluban or Cobi are the names of the manufacturers, who are not always as refined and modern as Lego sets, but basically use the same system.
The game world has changed fundamentally. With coveted space figures and half-hearted PC games Lego experienced tops and flops. Today sets are reprinted in 3-D – the group has arrived in the modern age.
In 1949, the Lego introduced their first building blocks, which were very successful. However, the company quickly realized that the kids wanted more than these building blocks. They asked for cars and trucks, whereupon Lego designed a series of model cars, which were presented in 1956/57. The scale was 1:87. While the bastions were made in Denmark, the molds for the model cars were produced in Germany, in Hohenwestedt. That was probably also the reason that the first model cars had their role models in German cars and trucks. The second series then included a British, an Italian and a French model. The body and chassis of the models were made of colored plastic. They had windows and axles and metal wheels and were supplied with decals and hand-painted grille lights and headlamps. On the chassis you can see the Lego logo. The very first models were still made of very soft plastic and are therefore often warped today and have developed a different color under the influence of light. Here in particular the beetle models, some of which have incredible colors. End of the 60s, the production of the Lego car models was discontinued. In addition, a number of accessories, such as police officers, lampposts, road signs, city maps, fuel dispensers (Esso) were produced in the appropriate scale.